How to Choose the Right Custom Medal Craftsmanship for Your Design
When clients start planning a custom medal project, one of the most common questions is not just “Can you make this?” but “What is the best way to make it?”
That question matters more than many buyers realise.
A medal design may look beautiful on screen, but the final result depends heavily on the production method behind it. The same artwork can look very different depending on whether it is die cast or stamped, filled with soft enamel or imitation hard enamel, finished with mirror plating or dual plating, or decorated with printing instead of colour filling.If the design needs durable recessed color with a polished metal outline, review our soft enamel medal options page before finalizing artwork, plating, and production details.
For event organisers, sports brands, corporate buyers, and promotional product distributors, understanding these differences can make a major impact on the final quality, cost, delivery time, and customer satisfaction.
In this guide, we will walk through the main custom medal craftsmanship options and explain how to choose the most suitable process for your design, budget, and project goals.
Start With the Artwork: Why Vector Files Matter
A successful medal project starts long before production begins. It starts with the artwork.
For custom medal manufacturing, vector files are always the preferred format because they can be enlarged without losing sharpness. This makes it much easier for the factory to evaluate lines, layers, colour areas, mould structure, and overall production feasibility.

Common vector file formats include:
- AI
- SVG
- CDR
If a client already has vector artwork, it should still be reviewed by the design team before production. Not every beautiful design is automatically suitable for medal manufacturing. Some lines may be too thin, some colour areas may be too small, and some 3D effects may require a different forming method than the client originally expected.
This is why professional artwork review is so important. A reliable medal manufacturer does not just accept artwork and push it into production. They first confirm whether the design matches the production standards and recommend adjustments where needed.
In other words, good manufacturing starts with good technical judgement.
Material Selection: Why Zinc Alloy Is Commonly Used for Custom Medals
Material choice affects both appearance and manufacturability.
In medal production, zinc alloy is one of the most commonly used base materials. Different zinc alloy grades are available, such as #3, #5, and #7, but in practical medal manufacturing, #3 zinc alloy is often the most widely used.
Why?
Because it offers a strong balance between stability and ductility. While some harder alloys may contain more copper and offer increased hardness, that does not automatically make them better for medal production. In many cases, the more useful quality is formability. A material with better ductility is easier to shape and more suitable for the detailed structures, contours, and decorative effects often required in custom medals.
This is an important point for buyers:
the “best” material is not always the hardest one. The best material is the one that matches the product structure, visual requirements, and production method.
Die Casting vs. Stamping: Which Forming Method Is Better?
One of the most important decisions in medal production is choosing between die casting and stamping.

These two methods are not interchangeable. Each has its own strengths, and choosing the wrong one can limit the final effect.
Die Casting

Die casting is often preferred for medals with:
- stronger 3D relief
- more irregular outer shapes
- deeper visual layers
- more sculptural details
If a design depends on obvious dimensional depth, die casting usually offers greater flexibility. It is especially suitable for creative event medals, commemorative medals, and custom projects that need a more striking physical presence.
Stamping
Stamping is often more suitable for designs with:
- cleaner line work
- shallower relief
- more structured and regular layout
- flatter visual style
Die Casting vs. Stamping Comparison Table
Aspect | Die Casting | Stamping |
|---|---|---|
Best for design style | Designs with stronger 3D relief and sculptural appearance | Designs with cleaner lines and a flatter visual style |
Shape complexity | Better for irregular outer shapes and more creative structures | Better for more regular and structured layouts |
Visual depth | Creates deeper layers and more obvious dimensional effects | More suitable for shallower relief and simpler depth |
Detail expression | Works well for medals that need a bold physical presence | Works well for clean, organised line work |
Flexibility in form | Offers greater freedom for complex and dimensional medal designs | Better for standardised, less complex forms |
Suitable projects | Creative event medals, commemorative medals, custom designs with strong visual impact | Standard medal projects, cleaner design concepts, cost-conscious production |
Cost efficiency | May be more suitable when the design requires 3D structure that cannot be simplified | Often efficient and cost-effective for flatter and simpler designs |
Main limitation | May not be necessary for very simple and flat layouts | Some 3D design effects cannot be fully achieved |
Recommended when | The design depends heavily on depth, contours, and dimensional shape | The design is more linear, flat, and visually clean |
For some standard projects, stamping may also be efficient and cost-effective. However, it is important to understand that some 3D design effects simply cannot be fully achieved through stamping.
How to Choose
A simple rule is this:
- If the design relies heavily on 3D shape and depth, die casting is usually the better choice
- If the design is cleaner, more linear, and less dimensional, stamping may be suitable
- If the buyer is unsure, the manufacturer should evaluate the artwork and recommend the process based on the real production result, not just price
A professional supplier should help clients make this decision early, because it affects mould structure, surface finish, cost, and production outcome.
The Hidden Difference Between Average and Premium Quality: Edge Finishing and Polishing
Many buyers focus only on the design and plating colour. But in real manufacturing, a medal’s premium feel often depends on the less visible steps in the middle of production.
After forming, medals usually go through operations such as:
- removing gates or excess material
- trimming burrs
- smoothing edges
- polishing the surface
These steps directly affect whether the finished medal feels refined or rough.
Clean edges improve handling. Proper polishing improves the final plating result. Better surface preparation also helps reveal details more clearly and creates a more professional finish overall.
In our factory, this stage has also been upgraded from labour-heavy manual treatment to more mechanised or automated processing. For buyers, this matters because it reflects process stability and technical upgrading, not just capacity.
If two suppliers quote similar-looking products, the difference in this stage may be one of the biggest reasons why the final quality is not the same.
Surface Finishing: Plating Is More Than Just Choosing Gold or Silver
When clients talk about plating, they often think only in terms of colour: gold, silver, black nickel, antique bronze, and so on.
But plating is about more than colour. It also affects light reflection, texture, contrast, and overall visual hierarchy.
Standard Plating Options
In custom medal production, standard plating is the most commonly used surface finishing method. It is widely chosen because it offers a good balance of appearance, versatility, and cost-effectiveness.
We typically offer four core plating colours as the basic options:
gold
silver
copper
black nickel
Beyond these standard colours, plating finishes can also be divided into bright finishes, matte finishes, and antique finishes, with a total of 16 plating colour options available for different design styles and project needs.

This wide plating range allows buyers to match the medal finish more precisely to the event theme, brand image, or desired visual effect.
Mirror Plating
Mirror plating is a popular option when a client wants a cleaner, brighter metallic look. Smooth and polished areas reflect more light and create a high-end appearance. On some designs, the contrast between raised and recessed areas can make the medal look sharper and more sophisticated.
Dual Plating

Dual plating is often used for premium projects that need more contrast. A common example is a combination such as imitation gold with nickel colour. This creates a richer visual effect and can help emphasise selected details.
Although dual plating is more complex than standard plating, it can significantly improve the perceived value of a medal when used correctly.
Anodising
Anodising is another finishing option, but it is generally limited to aluminium materials. This is a useful reminder that not every finishing method fits every base material. Buyers should not assume that all colours or surface treatments are universally available.
Sandblasting Surface Texture
Surface texture also matters. Some texture treatments produce a finer and more delicate effect than others. For example, certain sand-like finishes can appear more refined than rougher electrical texturing effects.
For premium medals, these subtle differences can have a strong impact on the overall impression.
Surface Finishing Option | Best For | Visual Effect | Key Advantages | Things to Consider |
|---|---|---|---|---|
Standard Plating | Most custom medal projects | Classic metallic finish | Most widely used, cost-effective, versatile, suitable for many medal styles | Final look depends on the selected plating colour and finish type |
Bright Plating | Medals that need a cleaner and shinier look | Glossy, reflective, brighter metallic surface | Enhances metallic shine, makes the medal look more eye-catching | May show reflections more strongly, so it should match the design style |
Matte Plating | Projects that prefer a softer and more understated finish | Smooth but less reflective | Creates a calm, modern, and refined appearance | Less visually striking than bright finishes |
Antique Plating | Commemorative medals, vintage-style medals, heritage-themed designs | Darker, aged, classic look | Adds depth, character, and a more traditional visual tone | Not suitable if the goal is a very bright or polished modern look |
Mirror Plating | Premium medals that need strong metallic brightness | Highly polished, sharp, reflective surface | Creates a high-end appearance and increases contrast between raised and recessed areas | Best effect depends on good polishing and surface preparation |
Dual Plating | Premium projects with more detailed design emphasis | Two-tone metallic contrast | Improves visual hierarchy, highlights selected details, raises perceived value | More complex than standard plating and should be used where contrast adds real value |
Anodising | Aluminium-based medals or components | Clean and controlled coloured surface | Suitable for aluminium materials and certain modern design needs | Limited to aluminium, not available for every medal material |
Sandblasting Surface Texture | Premium medals requiring subtle texture detail | More delicate and refined texture | Adds tactile and visual richness, improves overall sophistication | Texture choice should match the medal style and plating finish |
Colour Filling: Soft Enamel, Imitation Hard Enamel, and More
Colour is often one of the most noticeable parts of a custom medal, but not all colouring methods produce the same look or require the same technical conditions.
Soft Enamel

Soft enamel is one of the most widely used options for custom medals. It offers:
- rich colour contrast
- visible depth
- clear separation between metal lines and colour areas
Because the coloured areas sit slightly lower than the raised metal borders, soft enamel creates a textured feel and a layered visual effect. It is a strong option for many sports medals, event medals, and promotional medals.
Soft enamel is also suitable when the design contains relatively fine colour areas, because the minimum colour-filling area can be smaller than some other methods.
Imitation Hard Enamel

Imitation hard enamel creates a flatter and smoother surface. It is often chosen when clients want a cleaner, more refined, and more premium appearance.
Compared with soft enamel, imitation hard enamel usually requires slightly larger colour areas. This means the design must be evaluated carefully to make sure the details remain practical for production.
For commemorative medals, collector-style medals, and projects where perceived quality is especially important, imitation hard enamel is often a strong choice.
Regarding the choice between hard enamel and soft enamel medal custom, we recommend reading《Soft Enamel vs Hard Enamel Medals: A Buyer’s Guide》
Flat Enamel Alternatives

In some cases, clients want an effect similar to enamel but with better cost control. Certain flatter colouring options can achieve a look close to imitation hard enamel, while reducing production cost.
This makes them attractive for projects where quantity is high and budget sensitivity is stronger, but a neat finished look is still important.
Glass-Like Paint and Special Effects

Some projects require more creative colour finishes. Glass-like paint, for example, can produce a thicker and more distinctive visual effect. Compared with regular enamel colouring, it may create a different sense of depth and density.
Glow-in-the-Dark Effects

Glow effects are another special option, often used for themed events, children’s activities, night runs, or creative commemorative projects.
These effects can be achieved through different technical methods depending on the structure of the medal and the colour process being used.
The key point for buyers is this:
colour is not only about appearance. It is also about minimum detail size, surface feel, budget, and intended use.
Colour Filling Process Comparison Table
Colour Filling Option | Best For | Visual Effect | Key Advantages | Things to Consider |
|---|---|---|---|---|
Soft Enamel | Sports medals, event medals, promotional medals, designs with finer colour areas | Textured surface with visible depth and clear metal borders | Rich colour contrast, layered appearance, suitable for smaller colour sections | The coloured areas sit lower than the metal lines, so the surface is not flat |
Imitation Hard Enamel | Commemorative medals, collector-style medals, premium custom medals | Smooth, flat, and refined surface | Cleaner and more premium appearance, elegant finish | Usually requires slightly larger colour areas, so fine details must be checked carefully |
Flat Enamel Alternatives | Large-quantity projects, budget-sensitive orders, designs needing a neat finish | Flatter and cleaner look, similar to hard enamel in appearance | Better cost control while maintaining a tidy visual result | May not offer the same premium feel as imitation hard enamel |
Glass-Like Paint | Creative medals, special-edition projects, distinctive visual concepts | Thicker and more unique colour effect with stronger visual presence | Adds a special finish and a more distinctive appearance | Not every design needs this effect, so it should match the concept carefully |
Glow-in-the-Dark Effects | Night runs, themed events, children’s activities, creative commemorative projects | Visible special effect in low-light conditions | Adds novelty, creativity, and event-specific appeal | Application method depends on the medal structure and the selected colouring process |
Printing Options: When Colour Filling Is Not Enough
Some artwork cannot be expressed well through metal lines and enamel alone.
This is especially true for:
- gradients
- photo-like images
- mascots with many colours
- highly detailed illustrations
- tiny text elements
In these cases, printing may be a better choice.
UV Printing

For designs that depend on centre graphics rather than full moulded relief, custom blank insert medals are often a faster and more economical choice.
UV printing is useful for complex full-colour graphics, but buyers should be aware that very fine details may appear slightly noisy or less sharp in some situations.
Screen Printing
Screen printing can keep smaller text relatively clear, which makes it useful for certain graphic elements. However, it is generally a single-colour process each time, so when many colours are involved, cost can increase.
Offset Printing
Offset printing is generally more suitable for flat sheet-style applications and specific image-based requirements.
Which One Should You Choose?
If your design depends on metal borders and strong tactile quality, enamel filling may still be the better route.
If your design depends on image complexity, gradient transitions, or detailed artwork that cannot be divided cleanly into metal sections, printing may be more practical.
Printing Process Comparison Table
Printing Option | Best For | Visual Effect | Key Advantages | Things to Consider |
|---|---|---|---|---|
UV Printing | Gradients, photo-like graphics, mascots, colourful illustrations, complex artwork | Full-colour printed effect with strong image detail | Suitable for complex graphics and multi-colour designs that cannot be separated well by metal lines | Very fine details may appear slightly noisy or less sharp in some cases |
Screen Printing | Small text, simple graphic elements, designs with limited colours | Clean and controlled printed appearance | Can keep smaller text relatively clear and works well for specific graphic details | Usually applied one colour at a time, so multi-colour designs may increase cost |
Offset Printing | Flat sheet-style medals, image-based layouts, certain printed surface applications | Smooth printed image effect | Suitable for flat structures and specific image reproduction needs | Best for flatter applications rather than medals that depend on deep metal structure |
In many medal projects, the best result comes from combining the right structural process with the right decorative method.
Ribbon Selection: An Important Detail Buyers Should Not Ignore
A medal is not only the metal piece itself. The ribbon is also part of the product experience.
A well-chosen ribbon improves comfort, durability, and brand presentation.
Nylon Ribbon
Nylon ribbon is often valued for its strength and durability. It is a practical option when physical toughness matters.
Heat Transfer Printed Ribbon

Heat transfer printing can produce clearer and more vivid printed colour, which may be preferred when brand identity or visual sharpness is important.
Common Ribbon Sizes
For many standard medals, common ribbon widths are:
- 25 mm
- 30 mm
In most cases, ribbon width does not exceed 50 mm. Standard adult ribbon length is often around 860–900 mm, while children’s ribbon sizes may be around 800 × 20 mm.
Medal Ribbon Selection Comparison Table
Ribbon Option / Factor | Best For | Main Features | Key Advantages | Things to Consider |
|---|---|---|---|---|
Nylon Ribbon | Sports events, large-scale medal projects, projects that require stronger durability | Strong, durable, practical | Good toughness, reliable for regular wearing and event use | Best when durability matters more than decorative printing detail |
Heat Transfer Printed Ribbon | Brand-focused events, themed events, promotional medals, projects with custom ribbon artwork | Clear and vivid printed colour | Better visual sharpness, stronger branding effect, suitable for customised ribbon graphics | Best when printed appearance and colour presentation are important |
25 mm Ribbon Width | Standard event medals, running medals, general-purpose use | Common and balanced size | Comfortable, versatile, widely used for adult medals | Suitable for most standard medal projects |
30 mm Ribbon Width | Projects that want a slightly stronger visual presence | Slightly wider and more noticeable than 25 mm | Better display effect while still remaining practical | A good choice when the ribbon is part of the visual identity |
Up to 50 mm Ribbon Width | Special custom projects needing a broader ribbon effect | Wider ribbon presentation | More space for visual impact and printed branding | Usually only used for specific design needs rather than standard medals |
Adult Standard Length | General adult events and competitions | Usually around 860–900 mm | Comfortable for standard adult wearing | Length should still be adjusted if the event has special requirements |
Children’s Ribbon Size | Kids’ events, school activities, youth competitions | Often around 800 × 20 mm | Better suited to children’s body size and wearing comfort | Should be selected carefully based on the age group |
For buyers, ribbon selection should be based on the event type, age group, design style, and overall product positioning. It is a small detail, but it strongly affects the final impression.
Attachments and Functional Parts: Small Components, Big Influence
The right attachment can change both the usability and style of a medal product.
Depending on the design and purpose, common accessory parts may include:
- ribbon loops
- key rings
- dog clips
- carabiner-style clips
- figure-eight connectors
- ball chains

For example, a medal may be designed not only as an award item, but also as a keepsake, keychain, hanging ornament, or creative functional product.
This is one of the reasons why experienced manufacturers ask detailed questions at the quotation stage. The same medal body may need different hole structures, connection methods, or assembly solutions depending on how it will finally be used.
Packaging Choices: Protection, Presentation, and Brand Value
Packaging is often treated as an afterthought, but in reality it plays a major role in the customer’s experience.
For some projects, simple packaging is enough. For others, packaging adds perceived value and strengthens the emotional impact of the medal.
Common Bag Options
Standard choices may include:
- OPP bags
- PP bags
- velvet pouches
- envelope-style bags

Different styles suit different product types, budgets, and presentation needs.
Card Packaging
Header cards or backing cards can also be customised. The hole shape in the card header may vary, and the back of the card is often used for instructions, brand information, or event messaging.
Box Packaging
Boxes can be classified both by material and by opening style.
Common materials include:
- wood
- acrylic
- blister-style plastic structures
Common opening styles include:
- lid-and-base boxes
- flip-top boxes
- drawer-style boxes
- book-style boxes
For premium event medals, anniversary medals, and gift-oriented projects, the right packaging can significantly improve perceived value.
How to Choose the Right Medal Process for Different Project Goals
Not every client has the same priority. Some care most about price. Others care most about visual impact. Some need speed, while others need a premium presentation for a special event.
Here is a practical way to think about the decision.
Project Goal | Recommended Process Direction | Why It Works | Things to Focus On |
|---|---|---|---|
Budget Control | Simpler shape, standard plating, standard colour filling, regular ribbon size, basic packaging | Keeps the structure efficient and helps control production cost while still delivering an attractive medal | Avoid unnecessary complexity in shape, decoration, and packaging |
Premium Look | More dimensional structure, finer surface finishing, premium plating, smoother colour filling, upgraded packaging | Creates a higher-end appearance and improves perceived value, especially for commemorative or collector-style medals | Focus on surface detail, plating quality, colour smoothness, and presentation |
Detail Accuracy | Strong vector artwork, careful artwork review, checked colour division, process matched to detail size | Helps ensure the design can be produced clearly and accurately in real manufacturing | Confirm minimum detail size, line thickness, and production feasibility before approval |
Creativity | Die casting, irregular shapes, special accessories, glow effects, mixed decorative methods, functional elements | Gives more freedom for unique concepts and makes unusual medal ideas more manufacturable | Work with a supplier that can translate creative ideas into practical production solutions |
Regarding custom medals costs, we recommend reading 《How Much Do Custom Medals Cost in 2026? A Buyer’s Pricing Guide》
Why Process Recommendation Is One of the Most Valuable Services a Manufacturer Can Offer
A professional medal factory should do more than produce what is requested.
It should also help clients avoid the wrong choices.

The best suppliers do not simply say yes to every artwork and every process request. They evaluate whether the design is suitable, explain where limitations exist, and recommend the best route based on structure, appearance, cost, and delivery target.
That is where real manufacturing expertise shows.
The right medal is not created by choosing the most expensive option or the most complicated option. It is created by matching the right process to the right design.
If your medal project begins with the right technical advice, the final product is much more likely to meet expectations in both quality and value.
Frequently Asked Questions About Custom Medal Craftsmanship
Final Thoughts
Choosing the right custom medal craftsmanship is not just a production decision. It is a design decision, a budget decision, and a brand decision.
From vector artwork and material choice to die casting, stamping, plating, enamel, printing, ribbon, accessories, and packaging, every step affects the final result.
For a broader overview before narrowing down the production route, review our custom medal type guide covering event categories, materials, finishes and special features.
That is why experienced guidance matters.
If you already have a design, a sketch, or even just an idea, working with a manufacturer that understands both creative intent and production reality can save time, reduce mistakes, and help you achieve a medal that looks right, feels right, and delivers the right impression.
Send us your artwork or project idea, and we can help recommend the most suitable medal process for your design, quantity, budget, and deadline.
Alieen
Business Manager, 5 years of industry experience, gentle, patient, and enthusiastic.







